What should you actually charge?
The cold email agency pricing calculator: enter your costs and time, get a monthly retainer you can defend — and see how it stacks up against the market. No signup.
Your inputs
Fill in your real numbers
Domains, mailboxes, sending platform, data/enrichment credits, etc.
Include monitoring, replies, list work, and the weekly report.
What your time is worth.
The profit margin you want to make.
The average number of meetings this client should generate.
Your pricing breakdown
See your recommended retainer and key numbers
Cut monitoring and reporting time and the same retainer doubles your effective rate — that's margin, not revenue.
This tool is for guidance only. Your results may vary.
Why cost-plus beats guessing
Most operators price by copying a competitor's number, then discover the retainer doesn't survive the hours a demanding client actually consumes. Pricing from your own costs and time makes the floor explicit: below that number, growth makes you poorer.
The market band for done-for-you cold email runs roughly $1,000–$3,500/monthper client, with premium offers above that when the agency owns strategy, copy, list building, and reporting end to end. Per-meeting pricing ($150–$500+ per booked meeting) is the same math viewed from the client's side — the calculator shows both.