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ColdOps writes one of these for every client, every day — real numbers, a plain verdict, and the one thing to fix before it costs you the account.
ColdOps · Daily snapshot · today, 07:04
Acme Agency — client portfolio
68/100
Watch
7-day drift
VERDICT: WATCH — One campaign needs attention today. “Agencies — East Coast” reply rate dropped 63% after two mailboxes on acme-agency.co disconnected — that domain also has no DMARC record. Fix the mailboxes and add DMARC before sending more, or you'll keep burning that list.
Campaigns
4| Campaign | Sent · 7d | Reply rate | Trend | Health |
|---|---|---|---|---|
| Q3 SaaS FoundersActive | 1,240 | 4.1% | ▲ steady | Healthy |
| Agencies — East CoastActive | 980 | 1.2% | ▼ down 63% | At risk |
| E-com DTC brandsActive | 610 | 3.0% | ▼ down 18% | Watch |
| Fintech Series APaused | — | — | out of leads | Watch |
Issues flagged
2 critical · 2 warnings- 2 mailboxes on acme-agency.co disconnected — 0 sends for 3 daysCritical
- acme-agency.co is missing a DMARC record (required by Google/Yahoo)Critical
- 'E-com DTC brands' reply rate down 18% vs its 30-day baselineWarning
- 'Fintech Series A' is out of leads — campaign paused itselfWarning
Mailbox health
3| Mailbox | Warmup | Spam rate | Status |
|---|---|---|---|
| outreach@acme-agency.com | 98% | 0.4% | Healthy |
| hello@acme-agency.co | 12% | — | At risk |
| team@getacme.io | 91% | 1.9% | Watch |
Same data, written up for the client
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