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Weekly update — Northwind Logistics

Verdict: Watch. Sends dropped sharply this week after two sending mailboxes went offline. Nothing is lost — but we need the mailboxes back and DMARC in place before we push volume again.

The numbers (last 7 days)

Emails sent: 563 (down from 1,026)
Replies: 9 · reply rate 1.6%
Positive replies: 2

Even with this week's dip, your campaigns overall earn a reply every ~95 contacts — better than the typical cold-email sender, who needs about 135.

What happened

Two mailboxes on acme-agency.co disconnected and sent nothing for three days.
That domain is also missing a DMARC record, which Google and Yahoo now require.
Verification came back on the '3PL decision makers' list: 6.6% invalid addresses, which lines up with that campaign's 4.5% bounce rate — the list, not the sending setup.

What we did

Paused '3PL decision makers' as soon as the disconnects were detected, so nothing kept sending through broken mailboxes.
Kept 'Ops leaders — Midwest' running on the healthy domain at reduced volume.

The plan for next week

Reconnect the two mailboxes and add the DMARC record.
Clean the invalid addresses out of the 3PL list and re-verify it before it sends again.
Resume '3PL decision makers' and bring volume back up in steps.

We'll have this back to full send by the end of next week.

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