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Northwind Logistics

Workspace: acme-agency.co · 1 workspace · Retainer: $3,500/mo

Client at risk
61/100health score
Revenue at risk
$3,500
/month
Critical issues
4
Warnings
1
Deliverability
1 issue

Critical issues

Issues that need your attention now, sorted by impact.

5 open
  • Critical · Impact High
    2 mailboxes on acme-agency.co disconnected — 0 sends for 3 days
    Detected 2d ago2 mailboxes affected

    Disconnected mailboxes send nothing — daily outbound capacity drops until they reconnect.

    2 mailboxes offline
    Fix in Instantly
  • Critical · Impact High
    acme-agency.co is missing a DMARC record (required by Google/Yahoo)
    Detected 3d agoDomain: acme-agency.co

    Messages may be flagged or quarantined by Google and Microsoft until DNS is fixed.

    Missing DMARC
    Fix in Instantly
  • Critical · Impact High
    Invalid-email rate on "3PL decision makers" is 6.6% of the verified list
    Detected 4d agoInvalid addresses on list

    Invalid addresses hard-bounce, and bounces burn sender reputation for the whole campaign.

    Fix in Instantly
  • Critical · Impact High
    Campaign "3PL decision makers" bounce rate is 4.5% (96/2110)
    Detected 9d agobounce spike

    High bounce rates burn sender reputation and push more mail to spam.

    4.5% bounce rate
    Fix in Instantly
  • Warning · Impact Medium
    Reply rate on "Ops leaders — Midwest" dropped to 1.4% (baseline 3.8%)
    Detected 1d agoreply rate drop

    Fewer replies from the same volume means fewer meetings booked for this client.

    63% below baseline
    Fix in Instantly

Campaigns

3 campaigns · sorted by send volume

Ops leaders — Midwest
Active
Sent
4,820
Replies
61
Reply rate
1.3%
Positive
11 · 18.0%
Bounce rate
1.3%
Leads left
1,180
3PL decision makers
Paused
Sent
2,110
Replies
12
Reply rate
0.6%
Positive
2 · 16.7%
Bounce rate
4.5%
Leads left
890
Freight brokers Q2
Paused
Sent
0
Replies
0
Reply rate
—
Positive
0 · —
Bounce rate
—
Leads left
0

Mailboxes

4 sending accounts

2 Active0 Paused2 Disconnected
Msara@getacme.io
Active
Warmup
Active
Health
92%
Spam rate
0.9%
Microsoft
Mmike@getacme.io
Active
Warmup
Active
Health
88%
Spam rate
1.4%
Microsoft
Gsara@acme-agency.co
Disconnected
Warmup
Paused
Health
—
Spam rate
—
Google
Gmike@acme-agency.co
Disconnected
Warmup
Paused
Health
—
Spam rate
—
Google
2 mailboxes are disconnected
Reconnect them in Instantly to restore sending capacity.

Domain deliverability

SPF, DKIM, DMARC, MX and blacklists per sending domain. Tap a domain for the full breakdown.

acme-agency.coIssues detected
SPFValidv=spf1 include:instantly.ai ~all
DKIMFoundinstantly
DMARCMissingNo DMARC record found
BlacklistCleanNot listed
MXValidGoogle Workspace
DMARC record missing

Google and Microsoft now expect DMARC from bulk senders. Missing DMARC increasingly means the spam folder.

TXT · host _dmarc
v=DMARC1; p=none; rua=mailto:dmarc@acme-agency.co
Age: 1moExpires: Mar 20, 2027Provider: Google WorkspaceChecked just now
getacme.ioHealthy
SPFValidv=spf1 include:instantly.ai ~all
DKIMFoundinstantly
DMARCValidp=quarantine
BlacklistCleanNot listed
MXValidGoogle Workspace
All checks passing

No DNS fixes needed for this domain right now.

Age: 1yExpires: Mar 20, 2027Provider: Google WorkspaceChecked just now

Reply efficiency vs. industry

Contacts needed per reply — lower is better

Better than the typical sender
This client95
Typical sender135

From 6,930 emails sent for this client · industry benchmark of 850M+ cold emails, 2026.